Living in a democratic society we imagine that we are free. Business and media Guru’s tell us we are free in that we buy their commodities and/or services. Governments are trying hard to make us believe we are free as long we support them and their policies. The rock band ‘Queen’ sang: “I want to break free”, though questions arise: Do we really understand the concept of freedom? In fact, do we really want to be free? In my view freedom is born, lives, evolves and rests more internally than on the external and superficial spectrum. ‘True freedom has few takers’. It is a state of mind that comes with a responsibility and it requires change from existing mindsets. This calls for effort, the reason why most people rather dwell in the misery of their comfort zone than try and liberate themselves. For a profound and extensive, yet simple and compact view on freedom, download now and read ‘Real Bold & Simple’ chapter 3 (Born to be Free). “Freedom is not a privilege granted to us by someone else or some authority, but a basic human right which we inherit at birth”.